Meyer Scale - Cultural dimensions

Meyer Scale is a cultural dimensions framework based on Erin Meyer’s research that analyzes cultural differences across eight key dimensions affecting international business communication and collaboration. The framework provides a practical tool for understanding how cultures differ in areas such as communication style, feedback delivery, decision-making, and trust-building approaches.

The service translates academic cultural research into practical business applications, helping international managers and global teams navigate cultural differences more effectively in professional contexts.

What Makes Meyer Scale Different

Meyer Scale’s business-focused approach includes:

• Eight specific dimensions directly relevant to international business collaboration
• Relative positioning showing how cultures compare to each other rather than absolute scores
• Focus on professional contexts and business communication rather than general cultural traits
• Practical application to common business challenges including leadership, negotiation, and teamwork
• Research-based foundation combining academic rigor with business practicality
• Visual mapping tools showing cultural relationships and potential friction points

Business professionals and global teams choose Meyer Scale when they need a practical framework for understanding cultural differences that directly impact international business effectiveness.

Key Features

• Eight Cultural Dimensions - Framework covering communication, evaluation, persuasion, leading, deciding, trusting, disagreeing, and scheduling • Relative Positioning - Cultural comparison showing relative differences rather than absolute cultural traits • Cultural Mapping - Visual tools displaying cultural relationships and potential collaboration challenges • Business Applications - Practical guidance for applying cultural insights to management and teamwork • Case Studies - Real-world examples illustrating cultural dimensions in business contexts • Assessment Tools - Instruments for evaluating cultural preferences and team dynamics • Training Resources - Materials for developing cultural intelligence using the Meyer framework • Country Profiles - Cultural analysis of specific countries using the eight-dimension model

Pros and Cons

Pros

• Eight dimensions directly address common international business challenges and collaboration issues • Relative positioning approach avoids cultural stereotyping while highlighting practical differences • Strong foundation in academic research combined with extensive business application experience • Visual mapping tools make complex cultural relationships easily understandable • Focus on professional contexts ensures relevance for business and organizational applications • Framework flexibility allows application to diverse cultural contexts and business situations

Cons

• Eight-dimension model may still oversimplify complex cultural realities and individual variations • Framework focus on business contexts may not address broader cultural understanding needs • Limited technology platform compared to comprehensive cultural intelligence software solutions • Requires training and practice to apply framework effectively in real business situations • May not account for evolving cultural trends and generational differences within countries • Academic origin may feel theoretical for practitioners needing immediate practical solutions

Get Started with Meyer Scale

Ready to get started? Visit Meyer Scale to explore the platform and begin using this tool.