CoSchedule - Marketing calendar

CoSchedule is an all-in-one marketing calendar platform that helps teams organize, execute, and optimize their marketing campaigns across multiple channels and projects. More than just a social media scheduler, CoSchedule provides a centralized hub for marketing planning that integrates content marketing, social media, email campaigns, and project management into a unified workflow.

The platform emphasizes marketing organization and team coordination, helping marketing departments move from chaotic campaign management to strategic, calendar-driven marketing execution. Its comprehensive approach makes it particularly valuable for teams managing complex, multi-channel marketing campaigns.

What Makes CoSchedule Different

CoSchedule’s integrated marketing approach includes:

• Comprehensive marketing calendar that unifies all marketing activities
• Project templates and workflows for consistent campaign execution
• Advanced team collaboration with task management and approval processes
• Integration with popular marketing tools and content management systems
• Marketing performance analytics across all channels and campaigns
• Asset organization and brand management tools for consistent messaging

Marketing teams and agencies choose CoSchedule when they need to coordinate complex marketing campaigns across multiple channels while maintaining team alignment and strategic oversight of all marketing activities.

Key Features

• Marketing Calendar - Centralized view of all marketing activities across channels and campaigns • Social Media Suite - Complete social scheduling with engagement tools and analytics • Content Marketing - Blog post scheduling, SEO optimization, and content performance tracking • Project Management - Campaign templates, task assignment, and progress tracking • Team Collaboration - Approval workflows, team communication, and role-based permissions • Asset Organizer - Centralized storage for marketing assets with tagging and search capabilities • Analytics Dashboard - Cross-channel performance metrics and campaign ROI measurement • Integrations Hub - Connect with WordPress, email platforms, and marketing automation tools

Pros and Cons

Pros

• Comprehensive marketing organization that goes beyond social media scheduling • Strong project management features designed specifically for marketing teams • Excellent team collaboration tools with clear workflow management • Regular feature updates based on marketing industry needs and user feedback • Strong customer support with dedicated success managers for larger accounts • Robust integration ecosystem with popular marketing and business tools

Cons

• Higher pricing compared to simple social media scheduling tools • Learning curve for teams transitioning from basic scheduling platforms • Some advanced features require the highest-tier plans • Interface can feel overwhelming for users who only need basic social scheduling • Limited customization options for unique workflow requirements • Contract-based pricing with less flexibility for seasonal usage patterns

Get Started with CoSchedule

Ready to get started? Visit CoSchedule to explore the platform and begin organizing your marketing calendar.